The Skills and Experience Employers Demand

The days of on-the-job training for new MBAs are over. Now employers demand MBAs who are professionally prepared before graduation. The IIBS MBA offers you multiple opportunities to gain the skills and experience you need—through internships, part-time work, competitions, real-world projects, and study trips.....Much more please CLICK HERE.

How to do Globle Marketing

We live in a "global village," and business firms must compete in the global marketplace. Two decades ago, the phrase "global marketing" did not even exist. Today business firms look to global marketing for the realization of their full business and commercial potential and for their very survival in the increasingly competitive global marketplace. Thus, developing global marketing strategy to compete effectively in the global marketplace is one of the most critical challenges facing firms today.

Firms must formulate a long-run dynamic strategy that will provide sustainable competitive advantage by enabling the firms to anticipate, respond and adapt to the complexity and rapid pace of change in the global marketplace. This course helps students learn relevant concepts, theories and current practices on designing, executing, organizing and controlling effective marketing strategies and planning for global competition.

Next Step After Secondary

Cranfield was one of the first institutions in the India to offer an MBA Programme and have over 30 years experience of educating leaders.

We believe that your success as a manager and business leader depends not just on what you know, but on how you apply what you know and how you collaborate with others. It is for this reason that real-world learning and leadership development are at the heart of our MBA programme. 

What's your Aim?

The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint to keep from meddling with them while they do it. Click here