We live in a "global village," and business firms must compete in the global marketplace. Two decades ago, the phrase "global marketing" did not even exist. Today business firms look to global marketing for the realization of their full business and commercial potential and for their very survival in the increasingly competitive global marketplace. Thus, developing global marketing strategy to compete effectively in the global marketplace is one of the most critical challenges facing firms today.
Firms must formulate a long-run dynamic strategy that will provide sustainable competitive advantage by enabling the firms to anticipate, respond and adapt to the complexity and rapid pace of change in the global marketplace. This course helps students learn relevant concepts, theories and current practices on designing, executing, organizing and controlling effective marketing strategies and planning for global competition.
Firms must formulate a long-run dynamic strategy that will provide sustainable competitive advantage by enabling the firms to anticipate, respond and adapt to the complexity and rapid pace of change in the global marketplace. This course helps students learn relevant concepts, theories and current practices on designing, executing, organizing and controlling effective marketing strategies and planning for global competition.
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