IIBS MBA Student at Krishi Mela / Agricultural Fair in Bangalore

A visit to Krishi Mela / Agricultural Fair in Bangalore by IIBS MBA Student. The Krishi Mela 2018 is being conducted at Gandhi Krishi Vignana Kendra (GKVK) from November 15 to 18, 2018.

Krishi Mela visits and it's purpose for an MBA student to know the answer to the following question.

1. What is rural marketing?
2. Is it an organized sector?
3. Does the Indian rural population follow the consumer behaviour pattern as taught in business schools?
4. What is the health care in rural India?
5. Do they advertise in rural India?

International Institute of Business Studies, Bangalore leaves no stone unturned. An exposure to the rural market and the agriculture sector with hands-on experience was what the students of IIBS have just come back from.

It was a welcome gesture from Mrs. Madhavi Latha of TDU/FRLHT a the University of Ayurveda, and Health Services to train, guide, and motivate a team of ten students from IIBS. The team learnt their first on hands lesson from a person who was a blend of professional, and a mother.

The students took up the challenge of marketing, promoting, and selling of the publications of TDU/FRLHT. It was an uphill task for the team as the city was new, field unknown, and the language was completely strange.

The visitors to the Krishi Mela were pleasantly surprised to find smartly dressed youngsters trying all their tricks in the sleeve to woo them for a buy. The team on the other hand perfectly understood that not all customers are friendly, not everyone will buy, nor that everyone has the patience to hear to you. They did bite the bitter truth only to rise, and make a sale. They moved the hill, moved the earth, Yes! They got the customer to buy from them. The first taste of victory, first sale, first feel of an earning has no words to describe.